2012 – Thien Wan Au, Shazia Sadiq

Impact of Personalized Recommendation and Social Comparison on Learning Behaviours and Outcomes
Au Thien Wan
Shazia Sadiq
School of Information Technology Electrical Engineering
University of Queensland
St Lucia, Queensland, Australia
ELearning suffers from the lack of face-to-face interaction and can eprive learners from the benefits of social interaction and comparison. In this paper we present the results of a study conducted for the impact of social comparison. The study was conducted by collecting students’ engagement with an eLearning tool, the attendance, and grades scored by students at specific milestones and presented these metrics to students as feedback using Kiviat charts. The charts were complemented with appropriate recommendations to allow them to adapt their study strategy and behaviour. The study spanned over 4 semesters (2 with and 2 without the Kiviats) and the results were analysed using paired T tests to test the pre and post results on topics covered by the eLearning tool. Survey questionnaires were also administered at the end for qualitative analysis. The results indicated that the Kiviat feedback with recommendation had positive impact on learning outcomes and attitudes.